About business as useful

business as useful consists of generalists forming an international and structure independent network. We promote corporate, social and political projects in variable line-ups: by forging alliances between enterprises, bringing forward public-private partnerships, developing ideas, teams, business concepts, brands and distribution channels. And we deliver integrated marketing communication from Corporate Identity to fully-fledged campaigns.

Why does it work?

The leading thought for founding the network was the awareness that generalists work differently, and in some ways more efficiently that those within conventional work structures. Workflows defined by division of labour account for fundamental problems: their interfaces are rated break points. With time, quality and motivation losses being unavoidable, the risk of estrangement is high.